TikTok è la piattaforma dove ognuno può essere se stesso pubblicando momenti autentici della vita di tutti i giorni. Siamo diventati la piattaforma leader per l'intrattenimento attraverso video brevi.

Su TikTok, i contenuti stanno dando forma alla cultura contemporanea, sia in formato video che nel mondo reale. Come? Semplice: ci comportiamo da creativi. Partiamo dall'unicità dei nostri utenti e dallo spazio che piace a loro. Insomma, facciamo video TikTok.

 

 

Undistancing as the common thread in the history, growth and evolution of Pulse Films, a creative studio that develops “moments of culture” through innovative storytelling, exploring music, television, live performance and  branded entertainment with a roster of international creative talent.

 

 

Undistancing is a state of mind leading to a well-defined approach which is deeply “embedded” in PR. That’s why PR are the Undistancing natural execution. International Executives and Italian CEOs will investigate the state of PR in the relaunch of collaborative creation in the communication and in the approach between agencies and companies, but also corporations, institutions and industries. They will also help us defining how the distancing lived in the workplace among people and roles and how PR support in overcoming distances and create a true, “undistanced” and fruitful cooperation.

(IN LINGUA INGLESE)

Inside the making of the most awarded global campaign of 2020. Fernando Machado (CMO Burger King) and the entire creative team tell us about their creative journey in making the ad and how three different agencies around the world have worked together and collaborated to deliver the campaign. Moreover, creating a great adv that builds a renewed credibility to a brand through creativity.

(IN LINGUA INGLESE)

Distanti solo geograficamente, perché Luis Sal e Casey Neistat hanno in comune quasi tutto artisticamente parlando. Oggi 2 tra i creator tra i più influenti su YouTube si incontrano per parlare del loro percorso, di video e di come raccontare storie nel 2020.  Dimenticavo. Oggi si incontrano per la prima volta. 

(IN LINGUA INGLESE)

Negli anni Intesa Sanpaolo è riuscita a ritagliarsi un ruolo da protagonista nell’arte e nella cultura grazie a una strategia di comunicazione di lungo periodo attenta ai diversi pubblici, anche i più giovani, alle opportunità offerte dalla tecnologia, ai nuovi linguaggi. Un programma intenso che richiede aggiornamento continuo e scelte ben oculate per dare evidenza della grande attività di produzione culturale e di sostegno alle principali istituzioni e progetti del Paese. Fabrizio Paschina ne parla con il critico d'arte Luca Beatrice.

In recent years, brands have only spoken and announced good intentions and words of comfort and therefore they have distanced themselves from the world and from the people. Now it's time to take action. Christian Sarkar, “Brand Activism”’s co-author (together with Philip Kotler), tell how brand about can do business and work to improve the world’s most urgent problems in order to get closer to people and their needs.

(IN LINGUA INGLESE)

Lo sapevate che il 45 % della popolazione legata al gaming è femminile?

Lorenzo Ostuni, in arte Favij, insieme a Alessia di TheLioner ci raccontano come si è evoluto quello che ormai è diventato un genere di intrattenimento a tutti gli effetti, il gaming.

How many times have you had a great idea, but stopped short thinking it would be impossible to bring that idea to life? Most of us are shackled to the status quo—trapped by conventional thinking about what campaigns for certain products or categories should look like. Ultimately this leads to self-censorship and ideas that die before they had a chance.  In this session, TBWA’s Creative Chairman John Hunt will share a selection of groundbreaking campaigns that didn’t follow conventions and ultimately wound up highly successful in the marketplace. Proving that with a mixture of bravery and naiveté, the impossible can become possible.

(IN LINGUA INGLESE)

Europe, Latin America and Oceania: three continents linked up in a space-time chat. It will be morning for John Forero, President of DDB Colombia, and late night for Paul Nagy, CCO of VMLY&R Australia and New Zealand. Over both coffee and beer, we shall talk about today’s challenges, the campaigns that are marking our times and what they have currently brewing. Cheers.

(IN LINGUA INGLESE)

YouTube’s Ben Jones will share some observations about how people are thinking about time and space, and how they are learning, connecting and growing.

(IN LINGUA INGLESE)

In a world that’s rapidly changing, paradoxically creativity can have no more limits. What was once a prerogative of major global agencies is now everyday work for most of us: to cooperate between agencies, creatives, media and customers in variegated teams. In a concept of networking that levels up to a new world order.

(IN LINGUA INGLESE)